Croatia's global appeal boosted by Malkovich and Modrić promotional videos

A promotional campaign for Croatia, featuring Hollywood actor John Malkovich and national football captain Luka Modrić, has successfully captured a global audience. The campaign, titled "CROATIA – I hear it's beautiful," has garnered millions of views across various social media platforms and video services.

The first promotional film, where Malkovich explores Croatia's natural beauty, surpassed 1.1 million views on YouTube. A sequel, released recently, garnered over 150,000 views on its first day alone. When combined with views from platforms like Instagram, TikTok, and Facebook, the campaign has reached several million people worldwide, showcasing Croatia's scenic landscapes and tourist attractions.

The latest installment of the campaign features Luka Modrić joining John Malkovich. In this video, titled "CROATIA – I hear it's beautiful ft. Modrić & Malkovich," Modrić guides the acclaimed actor to Zadar, introducing him to the unique Sea Organ, a distinctive Croatian tourist landmark.

Since its launch, the campaign has received widespread positive feedback both within Croatia and internationally. The collaboration between a globally recognized actor of Croatian descent and one of Croatia's most celebrated footballers has proven to be a winning formula, with the multi-million views confirming the campaign's effectiveness in promoting Croatia as a tourist destination to a global audience. Even though the Croatian national team has concluded its World Cup participation, the promotional video continues to draw attention, further boosting Croatia's appeal as a travel destination ahead of the peak summer season.