Croatia sees strong pre-season tourism with over 440,000 guests; accommodation prices adjusted

Croatia is seeing a robust performance in its tourism sector even before the peak season, with over 440,000 guests currently in the country. Kristjan Staničić, director of the Croatian National Tourist Board (HTZ), described this as a very positive result for the pre-season, reinforcing Croatia's development as a year-round destination.

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We must be aware that in the pre-season we achieve only about 15% of the total tourist traffic. The main months are yet to come. We have entered June, and July and August will be very dynamic.

Staničić emphasized that the pre-season typically accounts for only about 15% of the total tourist traffic, with the busiest months of July and August still ahead. He announced plans to continue efforts aimed at strengthening both the pre- and post-seasons, promoting continental tourism, and enhancing digital communication strategies. The goal is to further position Croatia as a sustainable tourist destination.

Responding to concerns about pricing, Staničić reported that numerous hoteliers, campsites, and private renters have adjusted their prices following appeals from the government and the tourism sector. "After the appeals from the Prime Minister, the Minister of Tourism, and myself, the tourism sector reacted positively," he stated. "Many hoteliers, campsites, and renters have adjusted their prices. I think this is good and shows that Croatia remains competitively priced in the Mediterranean."

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After the appeals from the Prime Minister, the Minister of Tourism, and myself, the tourism sector reacted positively. Many hoteliers, campsites, and renters have adjusted their prices. I think this is good and shows that Croatia remains competitively priced in the Mediterranean.

He also expressed expectations for other sectors, such as retail and transportation, to align their pricing accordingly. Regarding the increased flat-rate tax for private renters, Staničić viewed it as a beneficial measure that is already showing effects in limiting the growth of short-term rentals. He noted a shift towards long-term rentals and anticipates this will lead to a more favorable structure of accommodation capacity. Significant investments are also being made in high-quality accommodation facilities, both on the coast and inland, to bolster Croatia's tourism competitiveness.

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The increased long-term, and decreased short-term rental. Certainly, this measure will affect the more favorable structure of accommodation capacities.