CRTC moves to regulate Canadian content on streaming platforms

Canada's broadcast regulator is moving forward with implementing rules for Canadian content on streaming services, a process that played a role in ending trade talks with the U.S.

The Canadian Radio-television and Telecommunications Commission (CRTC) will determine how streaming platforms must ensure Canadian content is available and visible to audiences. The regulator is still finalizing dates for these proceedings.

Prime Minister Mark Carney stated that U.S. pressure on Canada's position regarding online content discoverability would have affected the nation's ability to protect its culture, including the French language. The 2023 Online Streaming Act mandates that streamers make Canadian programs, including French-language content, easily found on their services in Canada.

The CRTC, responsible for implementing this legislation, had previously indicated it would not impose immediate universal requirements. Instead, it planned to work with each streamer to develop tailored rules.