CUCKOO Malaysia Introduces RM100,000 Dream Fund Under New CSR Plan

CUCKOO Malaysia has introduced the CUCKOO Dream Fund, a new corporate social responsibility (CSR) initiative designed to nurture and empower the next generation of creative talent. Valued at RM100,000, the fund aims to support young Malaysians aged 15 to 30, including students, recent graduates, and independent content creators.

The initiative, launched under the #SAMASAMAEmpower CSR banner, offers substantial financial backing for innovative projects. Each successful applicant can receive up to RM10,000, divided into a Creative Grant of up to RM5,000 and a Social Impact Coordination Grant of up to RM5,000 for projects demonstrating clear community value. The total RM100,000 will be distributed across two application cycles, with RM50,000 allocated per cycle.

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As the company grows, so does our responsibility to improve homes, surroundings, and raise the standard of living for Malaysians.

The first application cycle is open from July 1 to September 30, 2026, with details for the second cycle to be announced later. Applicants are required to submit a project proposal and a two-minute video presentation. The fund covers diverse creative fields, including digital content and storytelling, music and sound art, design and visual arts, performing arts and movement, and creative workshops.

Alongside the Dream Fund, CUCKOO Malaysia also appointed singer Firdhaus as its first official CSR Ambassador. The event also marked the launch of the song "Be Like Water" (像水一樣), a collaboration between national singer Datuk Seri Siti Nurhaliza and Firdhaus. This Mandarin song, written and composed by Firdhaus, is Siti Nurhaliza's first full Mandarin track and serves as CUCKOO Malaysia's official CSR theme song. It has already received recognition from Asia Records as the first corporate Chinese-language CSR theme song in Asia featuring both artists for a home appliance brand.

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The unification of all initiatives under one CSR master plan allows the company to move more strategically with a clear goal as a Healthy Home Creator that provides a continuous impact on the community.