Czech Campaign 'Mikinovka 2.0' Aims to Humanize the EU for Citizens

The European Commission's Representation in the Czech Republic has launched a new campaign, dubbed "Mikinovka 2.0," to bridge the perceived gap between citizens and the European Union. The initiative aims to present a more human face of the EU, moving beyond abstract regulations and distant Brussels bureaucracy.

The campaign features a variety of Czech citizens from different backgrounds and professions, including a librarian from Turnov and a wheelchair-bound floorball player from Klatovy. These individuals are shown wearing distinctive blue hoodies adorned with the EU flag, symbolizing a personal connection to the European project.

Through these relatable figures and the campaign's visual identity, "Mikinovka 2.0" seeks to illustrate how EU benefits directly influence the daily lives of Czech citizens. The effort underscores a strategy to make the EU's impact more concrete and accessible, countering notions that it is merely a source of remote directives.