Czech portal seeks ad consent, offers premium option

Czech news portal iDNES.cz is prompting users to consent to targeted advertising, which involves using cookies and other online identifiers. Users are presented with two options: a free service that includes personalized and non-personalized ads, or a paid subscription to iDNES Premium for an ad-free experience.

The portal details how it processes user data for targeted advertising and personalized content. This involves profiling user habits and interests based on their online activities. The data processing is conducted by MAFRA, a.s., along with 125 advertising partners. Users can revoke their consent for targeted advertising at any time, though doing so will prompt them to switch to the premium subscription.

The platform also clarifies that consent for other purposes, such as personalized content display, can be changed or withdrawn without needing to subscribe to the premium service. Some data is processed based on legitimate interest, and users can object to this or adjust privacy settings. The settings applied will be for iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.