Czech News Portal Offers Ad-Free Premium or Targeted Ads

Czech news portal iDNES.cz is presenting users with choices regarding advertising and content personalization. Readers can opt for a premium subscription, costing 199 CZK per month, which offers an ad-free experience across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. This subscription also includes access to digital versions of newspapers and magazines.

Alternatively, users can choose a free option that includes targeted advertising. This involves agreeing to the use of cookies and other online identifiers for personalized ads. The platform states that it, along with 125 advertising partners, will process user data to tailor advertisements to their interests based on browsing habits. Users can revoke this consent at any time, though doing so will prompt a return to the premium subscription offer.

The portal outlines the specific ways data is processed for advertising and content, including profile creation for personalized content and ads, ad performance measurement, audience understanding through statistics, and service development. Users have control over their privacy settings, including the ability to object to data processing based on legitimate interest and to manage other privacy preferences.