Czech News Site iDNES Offers Ad-Free Subscription or Targeted Ads

Czech news portal iDNES is offering its readers a choice between a premium subscription and a free, ad-supported model. The decision hinges on user consent regarding the use of their data for personalized advertising.

For readers who opt for the "iDNES Premium" subscription, priced at 199 Czech koruna per month, access to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz is provided without advertisements. This tier also includes access to digital newspapers and magazines.

Alternatively, users can choose to continue accessing the content for free by agreeing to the use of cookies and other online identifiers for targeted advertising purposes. This personalized advertising is based on profiling user habits and online activities, with data processed by both MAFRA, a.s., and 125 advertising partners.

The portal outlines the specific data processing activities, including using profiles for ad selection, personalized content, measuring ad and content performance, and understanding audiences through statistics. Users have the ability to withdraw their consent for targeted advertising at any time, which would then prompt them to switch to the ad-free premium service. The article also notes that certain data processing for non-targeted purposes can be managed without requiring a switch to the premium subscription.