Damso Sausage Soup and Yukgaejang adapts stores to local markets and tighter operations

Damso Sausage Soup and Yukgaejang is reshaping its franchise model as rising ingredient costs, wages and rents put pressure on the restaurant industry.

The Korean sundae-guk franchise said it will review its stores, interiors, menus and operating methods in stages while preserving the brand’s identity. Rather than relying on large outlets, the company is examining formats that match each commercial district and its customer traffic.

A recently opened store applies the smaller-store model. It occupies about 22 pyeong and has 13 tables. Located in a local commercial area, it focuses on dine-in customers and takeaway demand.

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We are reviewing the brand as a whole, including store operations, spaces and menus, in response to changes in the restaurant market.

The company said it will use the store as a reference for future expansion. Before opening new locations, it plans to assess local pedestrian traffic, main customer groups and the size of each site, then apply a store layout suited to those conditions. It also plans to improve interiors for customer convenience, retain its core dishes and develop new menu items.

A Damso representative said the company is reviewing the brand as a whole in response to changes in the restaurant market, including its stores, spaces and menu. The company will gradually introduce operating methods tailored to commercial districts and customer characteristics.

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We will gradually apply operating methods tailored to each commercial district and its customer characteristics.