Dangote promotes industrial salt use among artisans

Dangote Salt has intensified its outreach to artisan communities and market centers in Kano, Nigeria, aiming to highlight the importance of industrial salt in traditional industries and daily consumption. As part of its Eid engagement activities, the company visited Yan Mota, a historic tanning community, where artisans utilize salt for preserving and treating animal hides before leatherworking. Members of this community received 50kg bags of Dangote Salt.

The engagement extended to the Kofar Mata dye pit, where craftsmen demonstrated their textile dyeing processes. Artisans explained how salt aids in fabric treatment and dye preparation, contributing to the consistency and quality of locally dyed textiles. Similar to the tanneries, artisans in this community were also presented with 50kg industrial bags of Dangote Salt.

These visits are part of Dangote Salt's broader strategy to connect with communities whose livelihoods are directly linked to its products. The campaign also included a consumer activation at Sabon Gari Market, featuring traders, shoppers, and community members. This event involved product displays and discussions on nutrition, food preparation, and healthy consumption habits, with Dangote Salt and Dangote Seasoning participating.

Salisu Balarabe, Sales Operations Manager at NASCON Allied Industries Plc, emphasized the significance of markets as vital channels for brand-consumer engagement. He stated that bringing experiences directly to people fosters stronger relationships beyond mere transactions. The company aims for consumers to understand the value Dangote products bring to their homes and daily lives. Additionally, a wellness session featured medical practitioner Amina Sa’id Muhammad discussing refined and iodized salt, nutrition, and wellbeing, addressing questions about iodine intake, salt consumption, and health.

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Markets remain at the heart of our communities and everyday interactions. Bringing this experience directly to people allows us to engage beyond transactions and build stronger relationships with consumers and trade partners. We are committed to ensuring that people not only know our products, but also understand the value they bring into homes and daily life.