Daniel Amokachi named 22Bet’s Pan-African brand ambassador

Former Nigerian football star Daniel Amokachi has been appointed the Pan-African brand ambassador for sports betting firm 22Bet. The announcement took place at the BON Hotel in Ikeja, Lagos.

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I am honoured to stand before you today. There are over a million legends out there who could easily be standing where I am today, so I give God the glory for this opportunity. Anybody could have been standing here today, and I’m truly honoured.

Amokachi expressed his honor at being chosen, acknowledging the many football legends across Africa. He stated that discussions with 22Bet began during the Africa Cup of Nations (AFCON) and that he embraced the offer due to its Pan-African vision and commitment to giving back to the continent. "A lot of offers came, but I turned them down because I was comfortable. What attracted me to this partnership is its Pan-African nature. It allows me to do more in giving back to the African continent," he said.

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A lot of offers came, but I turned them down because I was comfortable. What attracted me to this partnership is its Pan-African nature. It allows me to do more in giving back to the African continent.

The company's Country Manager, Fikayo Ogunfuye, highlighted that the partnership is built on a shared vision to promote African football beyond commercial interests. He described Amokachi as a football icon who inspires generations. "This partnership is not about short-term visibility; it is about purpose," Ogunfuye stated. The collaboration will focus on supporting football culture, local communities, and responsible engagement across Africa, celebrating the game's unifying power on the continent.

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One of the core reasons I accepted this contract is because of the CSR projects 22Bet is involved in. We have seen many companies enter Nigeria, make money, and leave without giving back. The more you make, the more you should invest in the communities and the people of the country.