Danish footwear brand Ecco opens its first store in Mexico

Ecco has made its direct entry into Mexico with a store at Centro Comercial Santa Fe and an online shop now available in the country.

The Danish company was founded in 1963 by Birte and Karl Toosbuy in Bredebro, southern Denmark. It describes itself as a brand designed for walking and offers footwear for everyday use, sport and casual occasions. Ecco now operates about 2,800 stores in 101 countries, alongside more than 14,000 points of sale through multibrand retailers, shop-in-shops and other channels.

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I have just arrived here in Mexico as the appointed ambassador, and before coming to Mexico, I bought a pair of Ecco shoes so I could walk through the landscapes near Mexico City, the mountains and tourist areas.

The opening brought together Ecco's regional marketing team, led by Ana Rojas, Ecco Latin America's general manager Rogelio Medina and Denmark's ambassador to Mexico, Vanessa Vega Sáenz. The store displays collections for running, casual lifestyles and mountaineering, all built around comfort. Its designs use leather and combinations of textures intended to create durable footwear that retains a sense of style.

Vega Sáenz said walking connects daily life in Denmark with life in Mexico City. Before arriving as ambassador, she bought a pair of Ecco shoes to walk through the mountains, landscapes and tourist areas near the capital. She also described the brand as deeply familiar in Denmark, where people use it from childhood into old age.

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Ecco has existed since 1963, so for most of the Danish population it is a very well-known brand that we Danes have used from the time we can walk until we are very old.