Deceptive online advertising and the start of the World Cup

Social media and websites are increasingly saturated with advertising, frequently deceiving consumers with misleading promises, hidden promotions, or outright fraudulent offers. Experts note a particular concern regarding health products whose efficacy is unproven, yet are advertised through sophisticated content that obscures their commercial intent.

This issue of deceptive online advertising will be explored by two guests: Goda Aleksaitė, director of the State Consumer Rights Protection Authority, and Ramūnas Liubert, a senior cybersecurity engineer at "NOD Baltic" and an ESET expert. They will delve into the complexities of this problem, shedding light on how consumers become targets and the methods used to disguise commercial pitches.

The discussion aims to raise awareness about the prevalence of misleading advertising and provide insights from both consumer protection and cybersecurity perspectives. Understanding these tactics is crucial for consumers navigating the digital landscape and for authorities working to safeguard them from deceptive practices.