Dee Hsu's Master's Thesis Explored Son Andy Sun as Research Subject

Taiwanese entertainer Dee Hsu's master's thesis, which focused on her son, Andy Sun, has drawn renewed attention following his recent legal issues. Sun was indicted on charges related to displaying a flamethrower in public and subsequently released on bail.

Hsu, who recently shared a video of herself in graduation attire, completed her master's degree in business administration at Asia University. Her thesis, titled "Z Generation Social Media Marketing Post-Crisis Management, Career Development Strategy Planning," used Sun as its primary research subject. A significant motivation for the study was a 2018 incident involving Sun in the United States, which drastically altered his life path.

The research delved into how Andy Sun, after returning to Taiwan and transitioning into a YouTuber, could rebuild his image through social media. The thesis examined various influencers, including Kuan-chang, Sun-Sheng, Fang-huo, and Chung Ming-hsuan. It also applied the "spiral of silence" theory from communication and political science.

Hsu cited her own and her husband, actor Sonny Sun's, experience with media speculation and fabricated news. She advocated for a parental strategy of maintaining silence during such crises, believing it proved effective in facilitating their son's return to Taiwan. With Andy Sun's current legal entanglements, this research on social media crisis management has once again become a focal point of public discussion.