Designer Gabriela Hearst predicts a world with an 'authentic need for creation'

Designer Gabriela Hearst foresees a future where the digital revolution and climate change will spur a profound appreciation for authentic, handcrafted creation. Speaking in Uruguay, where she is launching a partnership to design uniforms for the national football team for the 2026 World Cup, Hearst stated that her core values are deeply rooted in her Uruguayan upbringing.

"Everything I know about quality and sustainability, I learned in Uruguay and on the Uruguayan countryside," Hearst told reporters. She believes that in an era increasingly dominated by artificial intelligence, there will be a "genuine need for creation, for handmade work, for everything that was not appreciated before." This authentic approach, she suggests, will become as essential as comfort.

Addressing the issue of fast fashion, Hearst expressed optimism, championing the practice of buying second-hand clothing. Her philosophy centers on prioritizing quality over quantity, a principle she attributes to her childhood. She recalled her mother's small wardrobe of custom-made garments, some of which she still possesses, illustrating her belief that "if you choose quality, it's always good."

Visiting her homeland, Hearst urged younger generations to preserve human connections and act responsibly towards those facing hardship. "I believe that today there are a billion children in crisis in the world, and those of us who are in a position where we don't have to survive have the responsibility to help others," she said, adding that her best ideas emerge when they benefit many.

“

Eran hechos a mano. Yo tengo camisones de mi abuela hechos a mano, entonces en realidad es elegir la calidad en vez de la cantidad, si uno elige la calidad siempre está bien.