Designer selects most stylish World Cup teams, hopes Lithuania will feature

Designer Aleksandras Pogrebnojus sees the 2026 World Cup as a significant moment where sports and high fashion are merging into a unified cultural phenomenon. He highlights that major national teams are now focusing on their overall image and style, not just their on-field uniforms.

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Football apparel is becoming not just a part of sports, but an expression of modern culture and fashion.

Pogrebnojus observes a growing trend of collaborations between sports manufacturers and renowned fashion brands. "Football apparel is becoming not just a part of sports, but an expression of modern culture and fashion," he stated. Many teams have unveiled leisurewear collections, travel suits, and official event attire alongside their match kits, reflecting a deeper integration of style into the sport.

The designer noted the exceptional creativity and diversity in this year's World Cup preparations. "I think there has never been such a variety of style and design before a World Cup," Pogrebnojus said. He pointed out that teams are experimenting with modern minimalism, vibrant colors, historical motifs, and cultural symbols, resulting in many aesthetically pleasing and innovative examples.

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I think there has never been such a variety of style and design before a World Cup.

Based on the overall aesthetic execution, concept, and stylistic coherence, Pogrebnojus compiled his personal "best dressed" lineup, including France, Brazil, Mexico, Argentina, USA, Canada, Netherlands, Norway, Japan, England, and Germany. He expressed regret that Lithuania is not among them but remains optimistic about the future. "I believe in our younger generation and hope that Lithuania will reach the World Cup in the future," he said, aspiring to design modern, world-class kits for the national team himself.

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I believe in our younger generation and hope that Lithuania will reach the World Cup in the future.