Diaper orders surge in Romania: one pack sold every 30 seconds on eMAG

Bucharest, Romania – Online shopping for baby essentials is booming in Romania, with diapers emerging as the top-selling product. Analysis from eMAG, a leading e-commerce platform, reveals that during the first half of 2026, a pack of diapers was purchased on average every 30 seconds.

The platform facilitated next-day delivery for over 500,000 orders containing baby products, highlighting a strong demand for convenience among parents. Beyond diapers, other frequently purchased items included over 240,000 packs of wet wipes, more than 106,000 bottles and nipples, over 100,000 boxes of formula, and more than 55,000 pacifiers. Baby monitors and hygiene products also saw significant sales, with over 47,000 and 110,000 units sold, respectively.

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În România, cele mai multe nașteri au loc în lunile de vară și la începutul toamnei, iulie și septembrie fiind lunile cu cea mai ridicată natalitate, potrivit statisticilor oficiale.

Official statistics indicate that July and September are months with the highest birth rates in Romania. eMAG's data suggests parents are seeking quick and flexible solutions to meet the constantly changing needs of their infants. The average value of an order for newborn products was 149 lei, with a substantial portion of the baby product range included in discount campaigns during the first half of the year.

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În primul an din viața unui copil, părinții învață că timpul devine cea mai valoroasă resursă. Între nevoile care apar de la o zi la alta și dorința de a face cele mai bune alegeri pentru cei mici, orice soluție care le simplifică viața contează. La eMAG, oferim o experiență prin care părinții găsesc într-un singur loc produsele de care au nevoie, pot lua decizii informate cu ajutorul miilor de recenzii lăsate de alți părinți și beneficiază de servicii care le oferă flexibilitate atât în privința timpului, cât și a bugetului.

Răzvan Acsente, CMO of eMAG Romania, Bulgaria, and Hungary, emphasized the platform's role in simplifying parents' lives. "Parents learn that time becomes the most valuable resource," he stated. "At eMAG, we offer an experience where parents find the products they need in one place, can make informed decisions with thousands of reviews, and benefit from services that offer flexibility in both time and budget."

Furthermore, over 350,000 baby product orders were delivered to lockers, indicating a preference for flexible pickup options. The analysis also showed that the highest number of orders originated from Ilfov, Cluj, and Iași counties.

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pe eMAG a fost comandat un pachet de scutece la fiecare 30 de secunde, în timp ce peste 500.000 de comenzi au beneficiat de livrare chiar a doua zi