Digital Tools Remain Underused on Croatian Farms

While digitalization has become widespread in sectors like banking and retail, Croatian agriculture lags significantly behind. Currently, only about 10 percent of domestic farmers utilize digital tools in their daily production, with this figure dropping to as low as five percent in certain segments.

This stark contrast is evident when compared to more developed European Union member states. In these countries, approximately 40 percent of farmers actively use advanced digital solutions. These technologies include drones for early disease detection in crops, soil moisture sensors, and GPS-guided tractors that precisely apply fertilizer only where needed.

The primary obstacle for Croatian farmers appears to be the perceived cost of these technologies. For most producers, digitalization is viewed as an expense rather than a worthwhile investment. This perception contributes to Croatia's position at the lower end of the scale for digital technology adoption in agricultural production within the EU.