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Ding Dong rode high at Daybreak
🇯🇲 Jamaica /Culture & Society

Ding Dong rode high at Daybreak

From Jamaica Observer · () English

Summarized and contextualized by DistantNews.

At a glance

In-depth Named sources Context piece
  • Jamaican dancehall artist Ding Dong delivered a high-energy performance at the Daybreak brunch event in Kingston.
  • Attendees embraced the Western Soiree theme, dressing in cowboy hats and boots.
  • The event, sponsored by Johnnie Walker and Smirnoff, combined music, food, and cocktails, celebrating self-expression.

Dancehall artist Ding Dong captivated the audience at Daybreak, a brunch event held as part of the Best Weekend Ever series at Plantation Cove in Kingston, Jamaica. With over two decades in the music industry, Ding Dong delivered a performance that energized the crowd, showcasing his hits and signature dance moves with his Ravers Clavers crew.

Daybreak is one of those experiences where patrons really make the event their own. You see it in the fashion, the energy and the way people come prepared to enjoy themselves from the moment they enter the venue.

— Nadine HyltonBrand Manager for Johnnie Walker and Smirnoff, describing the interactive nature of the Daybreak event.

The event's "Western Soiree" theme saw attendees stylishly dressed in cowboy hats and boots, adding a visual flair that complemented the rustic Western decor. The atmosphere was a blend of Jamaican dancehall energy and the themed attire, creating a unique celebratory vibe.

Sponsored by Johnnie Walker and Smirnoff, Daybreak aimed to connect brands with consumers through an experience centered on self-expression and shared moments. Brand Manager Nadine Hylton noted that Daybreak allows patrons to personalize the event through their fashion and energy, aligning perfectly with the celebratory nature of the sponsoring brands.

Johnnie Walker and Smirnoff are brands that naturally fit into those celebratory occasions, so for us, it was important to add to the overall experience while continuing to encourage our consumers to celebrate responsibly.

— Nadine HyltonBrand Manager for Johnnie Walker and Smirnoff, explaining the brands' participation in the Daybreak event.

Ding Dong's performance, which included fan favorites like "Stir Fry" and "Fling yuh shoulda," further infused the event with Jamaican culture. One attendee, LeAnne, who studies in Florida, returned to Jamaica specifically for the Best Weekend Ever events, highlighting the appeal of Daybreak and Ding Dong's performance. She expressed her enjoyment, stating, "Ding Dong you rock."

After seeing the ads on social media, I contacted my friends and decided I would come for Best Weekend Ever. Daybreak is one of the events that I enjoy going to whenever i am in Jamaica, especially during Easter, and this time it’s even better. Ding Dong you rock.

— LeAnneA Jamaican attendee studying in Florida, expressing her enthusiasm for the Daybreak event and Ding Dong's performance.
DistantNews Editorial

Originally published by Jamaica Observer. Summarized and contextualized by our editorial team with added local perspective. Read our editorial standards.

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