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Directors Launch MyList for Personalized TV Recommendations

From Svenska Dagbladet · () Swedish

Translated from Swedish, summarized and contextualized by DistantNews.

At a glance

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  • Directors Felix Herngren and Ruben Östlund have launched a digital platform called MyList for curated film and TV recommendations.
  • They are tired of algorithmic suggestions and want to offer personalized lists from known and unknown individuals.
  • The platform aims to guide viewers through the best TV summer viewing options.

Swedish directors Felix Herngren and Ruben Östlund are taking a stand against algorithmic recommendations by launching their digital platform, MyList. Frustrated with generic suggestions, they aim to provide a more human-curated experience for film and television enthusiasts.

MyList gathers lists of movie and TV show recommendations from a diverse range of people, from celebrities to everyday individuals. The platform's core idea is to leverage personal taste and trusted opinions to help users discover content. Herngren and Östlund, both established figures in the Swedish film industry, are lending their expertise and network to populate the initial lists.

We have gotten tired of getting film tips from algorithms.

— Felix Herngren and Ruben ÖstlundExplaining their motivation for creating the MyList platform.

In an interview with Svenska Dagbladet, the directors shared their top picks for the best TV summer viewing. This initiative not only highlights their passion for cinema but also addresses a growing sentiment among audiences seeking more authentic and less algorithm-driven content discovery. MyList seeks to be a go-to source for personalized recommendations, moving beyond the limitations of automated suggestions.

From Borat to Haneke – Felix Herngren and Ruben Östlund guide you to the best TV summer of all time.

— Svenska DagbladetDescribing the directors' role in guiding readers' TV choices.
DistantNews Editorial

Originally published by Svenska Dagbladet in Swedish. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.