Disney signs deal to let TikTok users add film extracts

The Walt Disney Co. announced a significant, "first-of-its-kind agreement" with TikTok, the globally popular video platform. This deal will permit TikTok users to integrate extracts from Disney films and characters into their own content, marking a new phase of collaboration between the entertainment giant and social media.

Disney highlighted that the agreement is designed to "bring creators to the forefront of Disney+" by showcasing a curated feed of fan-created content that features its beloved characters and stories. While specific financial details of the content-sharing accord were not disclosed in Disney's quarterly earnings statement, the move aligns with the company's broader strategy.

“

The agreement will bring creators to the forefront of Disney+, with a curated feed of fan-created content featuring our characters and stories.

This strategy involves "using advanced technologies to power our storytelling and increase monetization and returns." Disney has already been experimenting with vertical video feeds on its Disney+ streaming service, offering previews of its Pixar, Marvel, and "Star Wars" productions in a format similar to TikTok's familiar scrolling interface.

The announcement coincided with Disney's quarterly earnings report for the period ending June 27. The company reported a seven percent increase in quarterly revenue, reaching $25.2 billion. However, net profit saw a decline, falling to $2.8 billion from $5.9 billion in the same quarter a year prior. This decrease was partly attributed to a higher tax bill during the period, though the overall financial results exceeded most analyst expectations.

“

Using advanced technologies to power our storytelling and increase monetisation and returns