Diversification is a strategy for culinary industry players to expand their market

Indonesian culinary industry players are actively diversifying their business models to fortify their market presence amidst escalating competition and evolving consumer demands. This strategic expansion involves venturing beyond traditional restaurant operations into various related sectors.

Companies are increasingly developing their portfolios to include catering services, food manufacturing, and the production of ready-to-eat meals. These efforts aim to generate multiple revenue streams and tap into diverse market segments, including retail, corporate clients, and industrial sectors. The goal is to achieve greater resilience and market reach.

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We plan to open our restaurant network in Jakarta. Then we will also collaborate with Imora Motor and Prospect Motor. We will also expand cooperation with mining & oil and gas companies and contribute to supplying archipelago food to Saudi Arabia in the context of Hajj and Umrah.

Umara Group exemplifies this trend by enhancing its business offerings. The group's diversified portfolio now encompasses family restaurants, premium and industrial catering, food manufacturing, and a range of ready-to-eat and frozen food products. This expansion was marked by the recent inauguration of its family restaurant, Roemah Umara, in Jakarta.

Chandra, the President Director of Umara Group, outlined further expansion plans, including opening new restaurant outlets in Jakarta, developing ready-to-eat food products, and broadening catering services. The company also aims to collaborate with automotive businesses and supply Indonesian cuisine to Saudi Arabia for Hajj and Umrah pilgrims. This multi-pronged approach targets business-to-business (B2B), business-to-government (B2G), and business-to-consumer (B2C) markets, supported by specialized units for premium catering, industrial catering, and food manufacturing.

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Indonesian cuisine is very abundant, varied, and has a high taste. And for us who are very passionate about F&B, innovation is the key in processing and developing the taste of every food we serve.