Do free samples and trial products really persuade people to buy?
Translated from Dutch and summarized by DistantNews. Read the original for the full story.
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- Free samples and trial products are designed to encourage later purchases of the products being sampled.
- They can also lead shoppers to buy other products and contribute to a better shopping experience, says professor Joachim Schouteten of Ghent University.
Free samples and trial products are meant to tempt shoppers into buying the same item, either immediately or later.
But their effect can extend beyond the product being sampled. Joachim Schouteten, a food sciences professor at Ghent University, said on Radio 2’s WinWin that sampling can also encourage people to buy other products.
He added that free samples and trial products contribute to a better shopping experience.
About this summary
Originally published by VRT NWS in Dutch. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.
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