Domino's Pizza and Musinsa collaborate on 'Mujinjang Shrimp Steak Pizza'

Domino's Pizza is teaming up with the popular fashion platform Musinsa to introduce a new premium pizza, the 'Mujinjang Shrimp Steak Pizza.' This collaboration aims to attract customers by combining the appeal of a well-known food brand with the trendy image of a fashion retailer.

The new pizza's name, 'Mujinjang,' is derived from a key term used by Musinsa, signifying "very" or "extremely." This branding choice emphasizes the pizza's generous toppings and high-quality ingredients. The company highlights that the pizza is designed to offer a rich taste experience.

Key ingredients featured in the Mujinjang Shrimp Steak Pizza include large, succulent shrimp and thinly sliced steak. Domino's states that these toppings are carefully prepared to preserve the shrimp's firm texture and the steak's rich juices. A touch of truffle is also incorporated into the center of the pizza, adding a sophisticated flavor note.

This partnership between Domino's and Musinsa represents a strategic move to cross-promote and tap into each other's customer bases. The launch is expected to generate buzz among fans of both brands, particularly those interested in unique food offerings and fashion collaborations.