Don't let communication go on summer holiday: why the quiet season can be deceptive

The notion that "summer is not a good time to communicate" is a recurring sentiment among communication specialists, often heard each year. At first glance, this idea might seem plausible, as the summer months typically see offices emptier, work less intense, and a generally slower flow of news.

However, this perceived quietude can be misleading. The article suggests that taking a break from communication efforts during these summer months can lead to significant difficulties in achieving desired outcomes later. The calm of summer might create a false sense of ease, masking potential long-term consequences.

This perspective challenges the conventional wisdom of scaling back communication during the summer. It implies that maintaining consistent communication, even during slower periods, is crucial for sustained success and that a prolonged hiatus can create a deficit that is hard to overcome.