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Dong-A Pharmaceutical Unveils New 'Bacchus O' Ad Featuring RIIZE Members
🇰🇷 South Korea /Health & Science

Dong-A Pharmaceutical Unveils New 'Bacchus O' Ad Featuring RIIZE Members

From Chosun Ilbo · () Korean

Translated from Korean, summarized and contextualized by DistantNews.

At a glance

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  • Dong-A Pharmaceutical has launched a new advertising campaign for its energy shot product, 'Bacchus O,' expanding its Bacchus product line.
  • The new campaign features EUNSEOK and WANBIN from the K-pop group RIIZE, who previously modeled for other Bacchus products.
  • Bacchus O contains 1,000mg of taurine, four types of B vitamins, inositol, and DL-carnitine hydrochloride.

Dong-A Pharmaceutical is broadening its popular Bacchus beverage line with the introduction of a new energy shot, 'Bacchus O.' The company unveiled a fresh advertising campaign on August 14 to support the product's launch, signaling a strategic move to capture a larger share of the energy drink market.

Headlining the new campaign are EUNSEOK and WANBIN, members of the rising K-pop group RIIZE. This marks their return as brand ambassadors for Bacchus, having previously appeared in advertisements for other Bacchus products like 'Bacchus Matjel' and 'Eolbaksa.' Their involvement aims to leverage their popularity among younger demographics.

'Bacchus O' is formulated to provide an energy boost, containing 1,000mg of taurine. It is also fortified with a blend of essential B vitamins, including B1, B2, B3, and B6, along with inositol and DL-carnitine hydrochloride. These ingredients are commonly associated with energy metabolism and combating fatigue.

DistantNews Editorial

Originally published by Chosun Ilbo in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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