DS Automobiles to Expand Sales Network in Argentina Through Peugeot, Citroën Dealerships

DS Automobiles, a Stellantis brand, is revamping its commercial strategy in Argentina to boost sales. The luxury carmaker will begin offering its full vehicle range at select Peugeot and Citroën dealerships across the country. This expansion will introduce more than 20 "DS Point" locations, designed for both sales and technical service.

These new DS Points will not replace the current exclusive DS Stores. Instead, both sales models will coexist. Exclusive stores will continue to operate in key markets identified by Stellantis, while the DS Points aim to extend the brand's reach into other regions. The company has not yet specified the exact dealership locations or the launch date for this new sales network.

The strategic shift in Argentina aligns with Stellantis' broader global reorganization. In May, the automotive group announced a significant €60 billion investment plan through 2030. A substantial portion of this investment, around 70%, will focus on Jeep, Ram, Peugeot, Fiat, and their commercial vehicle division. Within this framework, DS is set to assume a more specialized role, operating under the Citroën umbrella.

This approach mirrors Stellantis' recent integration of Leapmotor, a Chinese electric vehicle manufacturer, into the Argentine market. Leapmotor launched with 11 dealership groups and 22 service locations, many already affiliated with other Stellantis brands. This strategy leverages existing infrastructure to introduce new commercial offerings efficiently.