Durian seller's RM100 sack deal attracts buyers

A durian seller in Kuantan, Malaysia, has captured customer attention with a novel sales concept: fill a sack with durian for a flat price of RM100.

Muhammad Azril Syazrin Izani, 31, introduced this "sack-filling" method not just as a marketing tactic, but as a way to ensure customers, especially families with many children, can enjoy the fruit affordably. He noted that buying durian by the kilogram can be expensive for some.

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Whether I make a profit or a loss is secondary; the important thing is that people get to eat and are satisfied.

"Whether I make a profit or a loss is secondary; the important thing is that people get to eat and are satisfied," Izani told reporters at his stall near the Balok Village Mosque. Customers can select their own durians and pack them into provided sacks until full. Depending on the size and how well they are arranged, a sack can hold over 30 durians.

While "kampung" (local) durians are common, Izani sometimes mixes in premium varieties like IOI, Musang King, and Black Thorn, depending on availability. He sources up to 15 tons of durian daily from family orchards and suppliers in Johor. Additionally, he offers special prices of RM8 to RM10 per kilogram for certain types and sells baskets for RM10. As a gesture of goodwill, he also gives free Musang King durians to people with disabilities and pregnant women.

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If customers are clever at arranging them in the sack, they can get more than 30 pieces depending on the size of the fruit.