DW and Vidio launch 'The Scene' series on Southeast Asian youth culture

Deutsche Welle (DW) has partnered with Vidio to launch "The Scene – Living and Lifestyle in Southeast Asia," a new video-on-demand series designed to offer a fresh perspective on the lives of young people in the region. The series premiered on Vidio on June 2, 2026.

Targeting audiences between 20 and 35 years old, "The Scene" comprises 10 episodes, each 15 minutes long. It delves into the daily realities, personal relationships, and self-expression of young individuals across 11 Southeast Asian countries. The series aims to highlight the social, cultural, and economic factors shaping the modern lives and perspectives of this demographic.

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Through The Scene, DW wants to present a regional lifestyle format that is close to young audiences in Southeast Asia, while maintaining journalistic values.

As DW's first regional lifestyle OTT format, "The Scene" seeks to foster connections among audiences by presenting stories that resonate with their everyday experiences. Each episode tackles a different theme, ranging from fashion, food, and beauty to travel and modern relationships, showcasing both the commonalities and distinctions in youth culture across Southeast Asia.

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The collaboration with Vidio.com also gives us the opportunity to reach audiences on the platform they use every day, while exploring fresher, more engaging storytelling methods that are close to people's real experiences.

Debarati Guha, Director of Programs for Asia at DW, stated that the series aims to provide a regional lifestyle format that is relatable to young audiences while upholding journalistic values. She emphasized that "The Scene" goes beyond popular trends to explore how lifestyle choices are influenced by broader societal contexts. The collaboration with Vidio allows DW to reach audiences on a platform they use daily and experiment with engaging storytelling methods.

Jochen Rosenkranz, Director of Culture and Sports at DW, added that the project underscores DW's commitment to public value through relevant formats. He believes "The Scene" creates a space for young audiences to discover shared experiences and understand their differences, thereby fostering regional dialogue.

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The Scene creates a space for young audiences in various countries to see what they have in common, while also understanding their differences from each other. That's where real regional dialogue can begin to build.