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Eastern Macedonia and Thrace: Tourism 'record' with revenue over 528 million euros and new 16 million euro investments
🇬🇷 Greece /Economy & Trade

Eastern Macedonia and Thrace: Tourism 'record' with revenue over 528 million euros and new 16 million euro investments

From Ta Nea · () Greek

Translated from Greek, summarized and contextualized by DistantNews.

At a glance

News Named sources Context piece
  • Eastern Macedonia and Thrace in Greece recorded over 528 million euros in tourism revenue in 2025, with 2.2 million visits and 7.5 million overnight stays.
  • The region is investing 16 million euros in new cultural and tourism infrastructure to enhance its appeal as an emerging authentic destination.
  • Officials aim to foster long-term partnerships and develop high-value tourism, connecting local businesses with international markets.

Eastern Macedonia and Thrace is emerging as a reliable tourist destination with significant growth potential, according to regional governor Christodoulos Topsidis. In 2025, the region welcomed 2.2 million visitors, who accounted for 7.5 million overnight stays, generating over 528 million euros in tourism revenue.

Topsidis highlighted the region's growing appeal at a recent tourism workshop in Alexandroupoli, which brought together tour operators and travel agents from Germany, Austria, Poland, Moldova, and the Czech Republic. He noted the region's international recognition as an emerging authentic destination, alongside its strong performance in cultural and sustainability metrics.

The region is also investing 16 million euros in new cultural and tourism projects to boost its attractiveness and competitiveness. Initiatives like the Via Egnatia Cultural Route aim to connect historical sites, cities, and landscapes, offering a unified cultural and historical experience. Topsidis emphasized that the goal is not just to increase visitor numbers but to build lasting collaborations, develop quality tourism with added value, and link regional businesses to global markets.

The region is actively pursuing international outreach, exploring new markets, and forging partnerships with key players in the global tourism industry. It is showcasing its authenticity, culture, nature, and unique identity. Topsidis stressed the importance of experiential tourism, noting that modern travelers seek genuine experiences, cultural immersion, and connections with local communities. The workshop's program focuses on allowing visiting professionals to experience firsthand what makes Eastern Macedonia and Thrace a distinctive four-season destination.

Our goal is not simply to increase the number of visitors. Our goal is to create long-term partnerships, to develop quality tourism with added value, and to connect the businesses of our region with international markets.

— Christodoulos TopsidisThe regional governor stated the strategic objectives for tourism development in Eastern Macedonia and Thrace.
DistantNews Editorial

Originally published by Ta Nea in Greek. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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