Eco-friendly products drive SCG's sales in Indonesia

SCG Indonesia's sales performance is being significantly bolstered by its range of environmentally friendly products, contributing to a 16% year-on-year increase in sales to Rp5.05 trillion in the first quarter of 2026. This growth has positioned Indonesia as SCG's largest market within the ASEAN region, representing approximately 28% of the company's total regional sales.

The company's strategy hinges on marketing green products, high-value-added items, and solutions tailored to specific market needs. Peramas Wajananawat, Cement Plant Director of SCG Indonesia, emphasized the company's commitment to "Inclusive Green Growth," focusing on innovation and expanding its portfolio of eco-friendly products to create value for all stakeholders amidst global economic uncertainty.

As part of this strategy, SCG, through its subsidiary Jayamix, has launched Jayamix Advanced Waterproof Concrete. This product is designed to enhance building durability while minimizing the need for maintenance. Furthermore, SCG has maintained its Green Label Gold certification for its ready-mix concrete (RMC) products, affirming its adherence to stringent environmental sustainability standards.

Operationally, SCG is expanding its capacity by constructing a new batching plant in Marunda, North Jakarta. This facility aims to increase the supply of ready-mix concrete and expedite distribution to the North Jakarta and Bekasi areas. President Director of SCG Readymix Indonesia, Tirayot Thamwongsa, stated that the company will continue to develop construction products that prioritize environmental aspects, responding to the industry's growing demand for low-emission materials.

"We will continue to provide ready-mix concrete solutions that possess superior quality and performance while adding value from an environmental sustainability perspective," Thamwongsa said. SCG's focus on green innovation and sustainable practices underscores its dedication to responsible business operations in Indonesia.