Eco-summer on Issyk-Kul: How O!'s eSIM protects nature and saves money

The summer season at Issyk-Kul has officially begun, and mobile operator O! is promoting its virtual eSIM service as a solution for digital comfort and environmental responsibility. eSIMs allow for instant connection without office visits and contribute to preserving the region's ecology. Compared to international tourist eSIMs, O!'s offering is 6-10 times cheaper.

Activating an eSIM takes about five minutes and can be done online. Users download the "My O!" app, register with their passport, select a number and tariff, and complete the payment. The eSIM is then activated via QR code or automatically, granting immediate network access. This virtual SIM eliminates the need for physical plastic cards, holders, blisters, and envelopes, thereby reducing waste on Issyk-Kul's beaches and minimizing the carbon footprint associated with plastic production and transportation.

"We see how our subscribers' environmental awareness is growing each year. People are more mindful of Issyk-Kul's nature, and technology should support them in this," stated the company. "The eSIM from Mobile Operator O! is a simple step towards an eco-friendly lifestyle. By choosing digital connectivity over plastic, each of us makes a small but important contribution to keeping the lake clean."

For tourists from Kazakhstan, O! has partnered with Kaspi.kz, allowing seamless QR code payments for purchases and services along the Issyk-Kul coast. Funds are debited in tenge with automatic conversion to soms at a favorable rate. This integration, combined with reliable internet from O!'s eSIM, is presented as a key convenience for Kazakh travelers this summer. The "Unlimited Everything 500" tariff can be connected for approximately $4 per month.

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We see how our subscribers' environmental awareness is growing each year. People are more mindful of Issyk-Kul's nature, and technology should help them in this. The eSIM from Mobile Operator O! is a simple step towards an eco-friendly lifestyle. By choosing digital connectivity over plastic, each of us makes a small but important contribution to keeping the lake clean.