Ecuador exporters form coalition to push for trade deal with Japan

Ecuadorian exporters have launched the Ecuador-Japan Exporters Coalition, a new initiative designed to bolster the government's pursuit of an Economic Association Agreement with Japan. The federation, Fedexpor, announced the coalition's formation, stating it will provide technical support for the government's trade negotiations.

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Ecuador can be an important partner in Japan's economic and food security strategy

The coalition's establishment coincides with a visit by representatives from Keidanren, Japan's primary business federation. These Japanese business leaders met with Ecuador's President Daniel Noboa and economic ministers to explore investment prospects in strategic sectors. The coalition members engaged with the Japanese delegation, the Japanese Embassy, and Ecuadorian authorities to map out a strategy for expanding trade and investment.

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this coalition represents a two-way street

Xavier Rosero, executive president of Fedexpor, highlighted Ecuador's potential as a partner in Japan's economic and food security strategies. He emphasized that the coalition represents a "two-way street," involving major agro-food exporters to Japan who also import Japanese capital goods, industrial inputs, and technology that modernizes Ecuador's production.

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it is the most favorable moment of the bilateral relationship in recent years

Fedexpor believes this is a prime moment for bilateral relations, citing President Noboa's visit to Tokyo last August and the recent creation of the Ecuador-Japan Economic and Commercial Committee. The coalition's formation is seen as a strategic step to consolidate business and public authority efforts toward a future trade agreement. Bilateral trade currently nears $1 billion, with potential identified for over 300 food products in the Japanese market.

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a strategic step to consolidate business and public authority efforts that facilitate the path towards a trade agreement between Ecuador and Japan