Edward Lee to Showcase 'Gamtae' Cuisine in New York

Chef Edward Lee, known for his appearance on "Cooking Rivals: The Battle of the Kitchens," is set to present Korean sea tangle (gamtae) dishes in the United States. Badasoop, a domestic gamtae brand, announced on May 23 that Lee will perform a cooking demonstration using their gamtae at the "2026 Summer Fancy Food Show (SFFS)" held at the Javits Center in New York from May 28 to 30.

On the opening day, May 28, Lee will introduce "Bulgogi with Gamtae and Kimchi Rice," a dish that incorporates bulgogi, a familiar Korean staple for Americans. Lee currently operates restaurants such as "Shya" and "Sarkotash" in the U.S. Badasoop will also collaborate with Chef Ji-young Park of Park's Kitchen in San Francisco for cooking classes on July 5, 10, and 12, featuring dishes like "Sea Urchin Gamtae Rice," "Perilla Oil Gamtae Bibim Noodles," and "Gamtae Pancakes."

Song Ju-hyun, CEO of Badasoop, expressed honor in showcasing gamtae's unique flavor in New York through Chef Edward Lee's demonstration. "We will prove the true value of K-seafood in the premium food market across North America," Song stated. The "Summer Fancy Food Show," which Badasoop is participating in, is the largest food exhibition in North America. Badasoop plans to present 14 items, including gamtae dessert gift sets and gamtae suyeon noodles, at the Korean pavilion booth.

Badasoop is a specialized gamtae brand from the 1호 'Seosan Gamtae Master' who has cultivated gamtae for 30 years in the Garonim Bay tidal flat in Seosan, South Chungcheong Province.

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We will prove the true value of K-seafood in the premium food market across North America.