DistantNews
Support us
🇰🇷 South Korea /Culture & Society

Ulsan Couple's 'Korean-Style' Macarons Sweeten Local Tourism Scene

From Hankyoreh · () Korean

Translated from Korean, summarized and contextualized by DistantNews.

At a glance

In-depth Sources not specified Context piece
  • A couple running 'Kim's Macaron Factory' in Ulsan, South Korea, has found success by creating unique Korean-style macarons.
  • They overcame initial skepticism and economic hardship to build their business, focusing on local ingredients and innovative flavors.
  • Their success is partly attributed to support from the Korea Tourism Organization's 'Tourism & Culture' program, which aims to boost local tourism.

In Ulsan, a city often associated with heavy industries like Hyundai Motor and SK Innovation, a couple is redefining the local culinary landscape with their unique "Korean-style" macarons. Kim Ji-yeon and her husband Kim Gwan-wook, owners of 'Kim's Macaron Factory,' are drawing attention not just for their innovative treats but also for their inspiring entrepreneurial journey.

Their macarons stand out with distinct Korean twists. Instead of traditional fillings, they incorporate ingredients like soybean powder and decorate them with traditional Korean sweets like yakgwa, shaped like flatfish, a local specialty. They also offer flavors inspired by popular Korean snacks, such as a "Pig Bar" ice cream-inspired macaron. Priced at 9,800 won for five, their macarons are known for their value, making the shop a local favorite.

We were told, 'Why make macarons? You should make rice cakes in the market.' People called us crazy, especially when bread shops were trending.

— Kim Ji-yeonRecounting the initial skepticism they faced when opening their macaron shop in a traditional market.

The couple's path to success was not easy. Both faced economic challenges, with Kim Gwan-wook's family business failing and Kim Ji-yeon working various jobs before venturing into online shopping. They decided to start their macaron business in 2019, driven by a desire for financial stability and a passion for baking. Despite initial skepticism from the community, who questioned the viability of a macaron shop in a traditional market, the couple persevered.

Long-term, there was no guaranteed future, and I thought I might start my own business someday.

— Kim Gwan-wookExplaining his decision to leave his contract position at Hyundai Motor to pursue entrepreneurship with his wife.

Their persistence paid off. Initially operating in a small 8-9 pyeong space, they focused on consistent quality and availability, selling online and in-store. A breakthrough came with their "mini macarons" (1.8cm diameter, 5g), which became a hit during the COVID-19 pandemic as they were easy to eat while wearing masks. This success allowed them to move to a larger, two-story location.

Recently, they've received crucial support from Kang Ji-hoon, a program manager for the Korea Tourism Organization's "Tourism & Culture" initiative. This program aims to discover and nurture local tourism businesses led by residents. Kang has been instrumental in helping the couple navigate current economic downturns and declining tourist numbers, providing consulting, training, and promotional support. "The PD is our pride and solves all my homework," said Kim Ji-yeon, highlighting the significant impact of this support on their business and their contribution to Ulsan's tourism.

The PD is our pride and solves all my homework.

— Kim Ji-yeonDescribing the crucial support received from Kang Ji-hoon, a program manager for the Korea Tourism Organization's 'Tourism & Culture' initiative.
DistantNews Editorial

Originally published by Hankyoreh in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

More Stories

From Our Blog