El País launches new live streaming program 'En Clave País'

As it approaches its 108th anniversary, Uruguay's El País newspaper continues its innovation streak by launching "En Clave País," a new live streaming program broadcast directly from its newsroom. This initiative underscores the publication's commitment to delivering enhanced journalism and strengthening its connection with its audience, which has established it as Uruguay's leading media outlet.

The program, set to debut on Wednesday, July 15th, will run from 10:00 AM to 11:00 AM, Monday through Friday. It will be hosted by experienced journalist Malena Castaldi, known for her work on Uruguayan television, alongside El País journalists Faustina Bartaburu, specializing in data, and Joaquín Silva, from the national section. The show promises to bring important topics and current events, both domestic and international, to the forefront.

"En Clave País" will feature a daily interview with a prominent figure related to the day's most significant issue. Broadcast live from El País's homepage and its YouTube channel, the program will also be amplified across the newspaper's social media platforms, which collectively boast a following of 5.2 million users. Content will be available on-demand later. The initiative aims to cater to the growing preference for video content and provide readers with flexible ways to stay informed.

Beyond daily news coverage, the program will delve into opinion and analysis. Martín Aguirre, El País's editorial director, will dissect the week's most pressing political issues. "This is a global trend; we know a large part of the audience prefers to consume content and get information through these video formats, and that's where we're heading," Aguirre stated. "It's another outlet we offer El País readers to choose when and how they get informed: in print, online, through newsletters or social media, or now, via streaming."

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This is a global trend; we know a large part of the audience prefers to consume content and get information through these video formats, and that's where we're heading. It's another outlet we offer El País readers to choose when and how they get informed: in print, online, through newsletters or social media, or now, via streaming.