Electronics Market Still Growing, B2B Platforms Aggressively Expand Networks

PT Nexlink Bersama Nusantara is actively broadening its distribution network, targeting over 60 percent of Indonesia's provinces as part of its strategy to reach a larger number of retail stores and small and medium-sized enterprises (SMEs).

This initiative is fueled by an increasing demand for a wider array of electronic and household products. By the middle of 2026, Nexlink anticipates its distribution network will encompass more than 15,000 outlets across various cities and regencies.

Ostlender, Director of PT Nexlink Bersama Nusantara, stated that the network expansion is designed to enhance business actors' access to trade products in different regions. "We believe that access to trade products and quality services should be enjoyed by all Indonesian people. Therefore, network expansion is one of our main focuses to ensure Nexlink's services can reach consumers in various regions comprehensively," he said.

In addition to expanding its distribution channels, Nexlink is also diversifying its product portfolio by partnering with new brands. The company now offers a broader selection of items, including gadget accessories, audio devices, smartwatches, home appliances, kitchenware, and electrical equipment. Brands like U1me, Ufone, Ichiko, DPUS, Bravhom, Digitech, Deli, Canary, and GBUplast have joined Nexlink's offerings.

Ostlender explained that the increased product variety aims to provide retailers with more choices and cater to the evolving market needs. The company sees significant potential in the SME and retail markets, and plans to continue its distribution expansion by strengthening partnerships with both traditional and modern stores nationwide. "With a stronger business foundation, a wide distribution network, and continuous innovation, we are optimistic that we can make a greater contribution to the development of the SME market in Indonesia," Ostlender added.