Encik Tan launches halal Chinese street food brand in Malaysia

Fei Siong Group is expanding its reach into the Malaysian market with the introduction of Encik Tan, a new Chinese street food brand that emphasizes halal certification. The group celebrated the opening of its inaugural branch at Sultan Abdul Aziz Shah Airport (Subang SkyPark) in Petaling Jaya.

This strategic initiative is designed to meet the significant demand for diverse Chinese street food options that can be enjoyed by Malaysia's Muslim population without hesitation. By offering halal-certified dishes, Encik Tan aims to elevate the standards of halal integrity within the casual dining sector in the local market.

The brand's presence at Subang SkyPark signifies a commitment to providing accessible and authentic culinary experiences. Encik Tan's menu is expected to feature a range of popular Chinese street food items, prepared to meet stringent halal requirements, thereby ensuring inclusivity for a broader customer base.