End of mobile saunas in Prague? 15T trams to get air conditioning

Access to iDNES.cz and its affiliated sites like Lidovky.cz and Expres.cz is now contingent on user consent for targeted advertising or a paid subscription to iDNES Premium.

The platform offers two primary options: a 199 CZK monthly subscription for an ad-free experience across all its sites, including digital versions of newspapers and magazines, or free access in exchange for agreeing to the use of cookies and other identifiers for targeted advertising.

For users opting for the free, ad-supported model, MAFRA, a.s., and its 125 advertising partners will process data based on browsing habits to display relevant advertisements. This personalization aims to make ads more engaging for the user. Users can revoke their consent for targeted advertising at any time, though doing so will prompt them to switch to the premium subscription.

The platform also details its data processing practices for other purposes, such as personalizing content and measuring ad performance. Users have the ability to manage their privacy settings, including objecting to data processing based on legitimate interest, through a "Detailed settings" section. The chosen settings apply to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.