Engilbert Hafsteinsson takes helm at Nicetravel following investor acquisition

Engilbert Hafsteinsson has stepped into the role of CEO at Nicetravel, a prominent Icelandic tourism company, after leading an investor group that acquired full ownership of the firm. While the purchase price remains undisclosed, Nicetravel's significant financial standing is underscored by its revenue of over 2 billion Icelandic króna in the previous year. The company boasts a substantial operation, including a fleet of 23 tour buses and a core staff of approximately 25 employees, supplemented by seasonal contract workers.

Hafsteinsson is no stranger to the travel industry, bringing a wealth of experience from his previous leadership positions. He previously managed sales and marketing efforts at Reykjavik Excursions and, before that, held a similar role at the now-defunct airline WOW air. This background positions him well to navigate the complexities of the modern travel market.

In addition to his CEO role, Hafsteinsson will also serve as the chairman of the board. He will be the largest shareholder alongside Andri Gunnarsson, who will also take on a board position. The article suggests that Hafsteinsson's appointment and the new ownership structure signal a new chapter for Nicetravel, aiming to build on its established success in the competitive tourism sector.