Entertainment Firms Ink Deal to Build Trot Fan Culture Hub at Seoul's Culture Tank

The Moon Entertainment, Studio Life, and Into It CNC companies have joined forces through a Memorandum of Understanding (MOU) to create a unique cultural platform centered around trot music fandom and lifestyle. The project aims to transform the Culture Tank, a repurposed industrial site in Seoul's Mapo District, into a vibrant hub for trot culture.

Recognizing the trot music market's expansion into a significant fandom industry encompassing concerts, merchandise, fan meetings, and online communities, the partners see a growing demand for diverse cultural consumption. Studio Life currently operates the trot music program 'The Trot Show' and the global fan platform 'Star Planet,' while The Moon Entertainment manages the Culture Tank venue itself. Into It CNC brings expertise in planning and operating cultural content businesses.

Their collaborative plan involves developing specialized programs for trot fans, including concerts, fan sports days, and festivals like 'Trot Waterbomb' and 'Trot Chimaek Festival.' These events will be co-planned and operated, alongside expanding citizen participation in cultural programs. The initiative also seeks to build an integrated online-offline fan ecosystem by linking 'The Trot Show' and 'Star Planet' platforms, incorporating ticketing, membership, commerce, and community features.

Looking ahead, the companies intend to broaden their collaborations with corporations, public institutions, and local communities. They aim to develop new revenue models through ticket sales, sponsorships, merchandise, food and beverage services, and memberships, further expanding the trot-based cultural content business.

“

The trot market has recently expanded its business areas to include performances, merchandise, fan meetings, and fan communities, establishing itself as a fandom industry.