Etisalat rebrands as e& Afghanistan

Etisalat Afghanistan has officially rebranded as e& Afghanistan, marking a significant strategic shift toward expanding digital services and technological innovation within the country. The announcement took place at a ceremony at the company's Kabul headquarters, drawing a crowd of customers, business partners, government officials, media representatives, and employees.

Abdullah Al Jaziri, CEO of e& Afghanistan, emphasized that the change transcends a new name and logo. He stated it signifies a renewed commitment to delivering advanced digital solutions and empowering Afghans through technology and connectivity. "This is not merely a new visual identity," Al Jaziri said. "It reflects our ambition to provide innovative digital services and empower Afghans to achieve more through technology and connectivity."

The company highlighted its recent digital innovations, including enhanced services and the launch of e& money, a mobile financial platform offering secure and convenient digital payment solutions. Chief Commercial Officer Abdullah Kabir affirmed that the new brand identity underscores the company's long-term dedication to investment and innovation in Afghanistan.

This rebranding aligns with the broader transformation of the global e& Group, a technology and investment conglomerate based in the United Arab Emirates. The move is expected to strengthen e& Afghanistan's position in the nation's telecommunications sector and bolster ongoing digital transformation efforts.

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This is not merely a new visual identity. It reflects our ambition to provide innovative digital services and empower Afghans to achieve more through technology and connectivity.