ETUDE Launches Kong Kong Blusher for Natural, Glowing Skin

Finding a blush that delivers a natural, seamless finish can be a challenge, as many products offer overly strong colors or are difficult to blend. ETUDE addresses this need with its new Kong Kong Blusher, a lightweight liquid blush formulated for easy application and comfortable daily wear.

The Kong Kong Blusher aims to provide a natural flush with a radiant, skin-like appearance. "Makeup trends now focus more on natural finishes that resemble real skin," stated Zahrah Ayu Novianti, Marketing Manager for ETUDE Indonesia. "Therefore, we are introducing Kong Kong Blusher with a buildable formula that is easy to blend and suitable for various popular Asian makeup techniques."

Available in five curated shades, 01 Peach Kong (nude peach), 02 Pink Kong (baby pink), 03 Mauve Kong (muted pink), 04 Slow Kong (subtle nude), and 05 Rose Kong (nude rose), the blusher is designed to complement different seasons and moods. The brand suggests specific shades for Indonesia's tropical climate and for achieving fresh, youthful, sophisticated, or romantic looks.

ETUDE offers tips for optimal use: shake the product before each application, apply it over set foundation or skin tint for longevity, and add layers after the first has dried for a more intense color. Beyond its primary function, the liquid formula allows for versatile application. It can be used as a light concealer to naturally even out skin tone, particularly with the Peach Kong or Slow Kong shades. Additionally, it can be employed in viral techniques like the China Viral Technique, which uses one product for blush, highlight, and concealer, or the Draping Technique for contouring.

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Makeup trends now focus more on natural finishes that resemble real skin. Therefore, we are introducing Kong Kong Blusher with a buildable formula that is easy to blend and suitable for various popular Asian makeup techniques.