Europe's hidden gem: North Macedonia offers rich nature and culture

North Macedonia is quietly emerging as a European travel gem, drawing attention for its abundant natural beauty and cultural heritage, despite being one of the continent's least visited countries. In 2025, it hosted approximately 900,000 tourists, surpassing only microstates like Liechtenstein, San Marino, and Moldova. However, recent developments, including direct flights from the UK to Skopje and Ohrid by Wizz Air, suggest a potential shift in tourism trends.

With about 80 percent of its territory covered by mountains and lakes, North Macedonia is an ideal destination for active travelers. Opportunities abound for hiking, cycling, kayaking, and wildlife observation, with sightings of bears, wolves, wild boars, and over 200 butterfly species. The country offers a compelling alternative for those seeking an escape beyond traditional Mediterranean hotspots like Greece, presenting stunning landscapes, pristine lakes, and a deep history.

The capital, Skopje, has been dramatically reshaped over the last 15 years through the ambitious "Skopje 2014" project. This initiative transformed the city center into an open-air museum, adorned with grand monuments and statues. While the style is eclectic and may not appeal to everyone, it lends the city a unique, albeit somewhat kitschy, charm. The country also offers a rich culinary scene, with the national dish, gravče na tavče (baked beans), being a standout.

Among its top draws is Lake Ohrid, a UNESCO World Heritage site recognized for both its natural and cultural significance. It is one of Europe's oldest and deepest lakes, famed for its crystal-clear waters. The picturesque old town on its shores and the iconic Church of St. John at Kaneo perched on a cliff offer some of the most beautiful Balkan vistas. Other recommended destinations include Skopje's Old Bazaar, one of the best-preserved Ottoman bazaars in the Balkans; Matka Canyon near Skopje, known for its deep caves and medieval monasteries; Mavrovo National Park, a mountain paradise with forests and a scenic lake; and Bitola, with its rich history and the ancient ruins of Heraclea Lyncestis, featuring impressive Roman mosaics.