EXPO 2027 Company: Over 30 agreements signed with Serbian tourism agencies and hotels

The "EXPO 2027" company is actively engaging Serbia's domestic tourism industry, having signed more than 30 partnership agreements with local travel agencies and hotels. This move is designed to integrate Serbian tourism businesses into the international promotion of the upcoming EXPO 2027 specialized exhibition.

A recent meeting focused on this integration, bringing together representatives from over 20 travel agencies and 20 hotels. Also in attendance were officials from the Tourism Organization of Serbia (TOS), the Tourism Organization of Belgrade (TOB), the Association of the Tourism Industry of Serbia (ATIS), the Association of Hotels and Restaurants of Serbia (HORES), and other tourism associations. The primary agenda was to outline an initial plan of activities targeting more than 20 international markets between September and November 2026.

These promotional efforts will include business-to-business (B2B) and business-to-consumer (B2C) workshops, promotional events aimed at the diaspora, and participation in major international tourism fairs. The planned activities will span the Balkan region and extend across Europe, with the goal of showcasing Serbia and the EXPO 2027 exhibition to potential tourists, tour operators, and business partners.

This third working meeting underscored the ongoing collaboration with the tourism sector, which is expected to play a significant role in organizing visitor arrivals from around the world for EXPO 2027 in Belgrade. The initiative highlights Serbia's commitment to leveraging major international events to boost its tourism profile and economic engagement.