Fans Queue Overnight for Limited Edition 'Chiikawa' Toy Car

Fans in Taiwan are demonstrating intense enthusiasm for the "Chiikawa" franchise, with many queuing overnight for a limited edition pull-back car offered as a bonus for the "Theatrical Version Chiikawa: The Secret of Mermaid Island." The film has already achieved over 100 million yen in box office revenue.

The special bonus, a "Good Mood Siren♪ Pull-back Car" featuring Chiikawa characters, has become a major draw. The demand was so high that some fans began lining up as early as midnight. By morning, crowds had gathered at major cinema locations, with estimates suggesting hundreds of people waiting to purchase the collectible.

“

The "Good Mood Siren♪ Pull-back Car" is too cute.

One fan, Ms. Wu from Banqiao, arrived at Banqiao Da Yuan Bai at 7 a.m. and estimated over 200 people were already in line. She eventually secured her toy car after about an hour of waiting. Similar scenes unfolded at other cinemas, such as Taipei Station Vieshow, where the ground floor was packed with eager fans. Reports indicate that some locations still had stock by the time of publication.

“

I arrived at 7 a.m. and the line was already wrapped around.

Smaller, regional cinemas received fewer units, leading to disappointment for some. At Xinzhuang Hongjinbao, one fan who arrived at 4 a.m. was among the first to get a car, but with only 40-50 units allocated, many others left empty-handed by 9 a.m. Xinzhuang Guobin also saw over 100 people queuing early in the morning.

This phenomenon highlights a growing trend of fans actively seeking out limited-edition movie merchandise. Beyond posters and postcards, the opportunity to acquire a unique toy car with a single movie ticket has clearly resonated, sparking widespread discussion online and driving significant fan engagement.

“

There were only 40 or 50 units allocated.