Fashion Brand Infuses Korean Aesthetics, Renaming Colors Like Beige and Mint
Translated from Korean.
A fashion brand is redefining color terminology by grounding it in Korean aesthetics, offering new interpretations for common color names. 'Beige' is now understood as 'nurungji' (scorched rice) color, evoking a warm, toasted hue, while 'mint' is re-envisioned as 'oksaek' (jade color), suggesting a cool, refined tone.
This innovative approach aims to bridge cultural understanding and appreciation for Korean sensibilities within the global fashion landscape. By linking contemporary color trends to traditional Korean visual references, the brand seeks to create a more relatable and distinct identity, celebrating the richness of its cultural heritage.