Fashion from the premieres of Odyssey: Zendaya with wings and a pregnant Hathaway wearing Prada

This article from iDNES (Czech Republic) is primarily a notice regarding user consent for targeted advertising. It outlines the different ways readers can access content on the iDNES.cz platform and its associated websites (Lidovky.cz, Expres.cz, Antiyoutuber.cz).

Readers are presented with two main options: a free service that includes targeted advertising, or a premium subscription priced at 199 CZK per month, which offers an ad-free experience along with access to additional publications. The platform explains that targeted advertising is based on user browsing habits and interests, with data processed by MAFRA, a.s., and its 125 advertising partners.

The notice details the types of data processed for personalization, including ad selection, content personalization, ad performance measurement, audience understanding through statistics, and service development. It also provides information on how users can manage their consent, withdraw it at any time, and adjust their privacy settings.

For users opting for the free, ad-supported service, the platform emphasizes that consent for targeted advertising is comprehensive. However, due to technical reasons with advertising providers, users must explicitly opt out of certain data processing activities if they do not wish for them to occur, even within the context of targeted advertising. The article directs users to a detailed settings section for managing these preferences.