User consent options for advertising on iDNES.cz

This article appears to be a placeholder or a technical notice regarding user consent for advertising on the iDNES.cz website and its related platforms, including Lidovky.cz, Expres.cz, and Antiyoutuber.cz. It presents users with a choice between viewing targeted advertisements or subscribing to an ad-free premium service for 199 CZK per month.

The premium subscription offers unlimited access to the mentioned websites, along with digital versions of newspapers and magazines, all without advertisements. Alternatively, users can opt to consent to targeted advertising, which involves the use of cookies and other online identifiers. This data is used to personalize the ads displayed to users based on their browsing habits and interests.

The notice specifies that both MAFRA, a.s., the website operator, and its 125 advertising partners process user data for various purposes. These include selecting ads, creating personalized content and ad profiles, measuring ad and content performance, and understanding audience behavior through statistics. Users are informed that they can withdraw their consent for targeted advertising at any time, though doing so may prompt them to upgrade to the premium service.

Furthermore, the text explains that some data processing is based on legitimate interest, and users have the option to object to this processing or adjust their privacy settings. The article emphasizes that the choices made regarding advertising consent will apply across the specified websites. It also notes that certain data processing activities, such as personalization and site operation, are essential and may require user consent even if they opt for the free, ad-supported model.