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🇳🇬 Nigeria /Technology

FG to unveil digital platform showcasing tourism events nationwide

From The Punch · () English

Summarized and contextualized by DistantNews.

At a glance

News Official statement New plan
  • Nigeria's Federal Government is launching a national digital platform called 'Ember to Remember 2026' to showcase tourism events nationwide.
  • The platform aims to coordinate and promote festivals, concerts, and cultural celebrations from September to December, transforming the period into a national tourism season.
  • The initiative seeks to boost economic activity, create jobs, and strategically market Nigeria's rich cultural assets to compete globally in the tourism market.

Nigeria's Federal Government is set to unveil a national digital platform designed to spotlight tourism events across the country, aiming to consolidate the period between September and December into a coordinated national tourism season. Dubbed 'Ember to Remember 2026,' the initiative is a collaboration between the Ministry of Art, Culture, Tourism, and Creative Economy and MyCityApp Nigeria.

What has been missing is a deliberate structure that brings these experiences together, gives them visibility, and allows us to market them as one powerful national story. That is what Ember to Remember seeks to achieve.

— Hannatu MusawaNigeria's Minister of Art, Culture, Tourism and the Creative Economy, explaining the purpose of the new digital platform.

The platform, officially titled the National Digital Events and Experiences Calendar, is intended to address a perceived lack of coordination and visibility for Nigeria's diverse cultural and tourism offerings. Minister Hannatu Musawa stated that the initiative will provide a single, unified source for discovering tourism and entertainment activities, enabling the country to market its experiences as a cohesive national narrative.

Musawa emphasized Nigeria's significant cultural wealth, including festivals, music, fashion, and heritage, asserting that these assets are competitive on a global scale. However, she highlighted the need for more strategic packaging and marketing. The "Ember to Remember" initiative aims to leverage the festive season not just for entertainment but as a catalyst for economic stimulation and job creation, benefiting sectors ranging from hospitality and transportation to retail and local communities.

When hotels fill up, restaurants, transport operators, tour guides, retailers and event businesses benefit; when festivals attract visitors, communities benefit.

— Hannatu MusawaNigeria's Minister of Art, Culture, Tourism and the Creative Economy, highlighting the economic benefits of the initiative.

The National Digital Events and Experiences Calendar will be formally launched at the Ember to Remember National Stakeholders Conference on September 14, 2026, in Lagos. MyCityApp CEO Ifeoma Mbonu confirmed the platform's role in powering the calendar, allowing users to easily find events happening throughout Nigeria during the September-to-December period, thereby driving economic contributions from visitors to various industries.

Every visitor who attends an event contributes to airlines, hotels, transport, restaurants, tourism.

— Ifeoma MbonuCEO of MyCityApp, discussing the economic impact of the digital platform.
DistantNews Editorial

Originally published by The Punch. Summarized and contextualized by our editorial team with added local perspective. Read our editorial standards.

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